The customer is not God! The customer is a culprit! Most of the time.
Customer is not God, they are the culprits, yes, don’t ever think otherwise. You also know this. This is the customer who encourages unsafe work in your plant. This is the customer who doesn’t care where your factory disposes of its dirty water and chemical waste. This is the customer who doesn’t care whether your operator runs the machine with the safety gate closed or not, whether your operator wears a safety helmet or not. This culprit customer doesn’t care whether your employee on the shop floor wears safety shoes or not. This customer doesn’t care how many hours the operator works on the shift where its product is running, whether they are receiving the right salary on time or not.
This culprit customer doesn’t have time for all this. This customer doesn’t care whether the smoke from your central furnace is being scrubbed by the scrubber or if it’s going into the environment from the proper chimney. This customer doesn’t care about the pollution index on your shop floor, but it wants an air purifier for its home. Ask it why it’s facing this situation. It’s because of itself. Now it’s buying an air purifier for its children, which is also made in some factory. Let me tell you, I’ve seen two types of customers: one is a local customer or trader who develops a product available in the market. They enter the plant with their samples. They don’t care about how you will make this product, where you will make it. They just show their sample and ask if you will make it and at what cost.
Their entire focus is on price negotiation. They don’t care about in what filth you manufacture this product, how much harm you do to nature. They don’t care about how many employees or operators will get injured, how many will have to wash their hands with their own blood. They just want their product to be the cheapest. This is the culprit customer. Another type of customer is the one who comes from abroad, customers from the US and UK come to our India. Just think, why did they come here to develop their product instead of the US and UK? Yes, it’s a matter of pride, but not that much. It’s not because they don’t have die casting companies or capacity there. No, it’s not at all like that. It’s because the cost they will incur there, this customer won’t incur here because there they have to fulfill all safety compliance, which costs some money, they have to fulfill some compliance related to the environment, which also costs some money. This culprit customer knows that if I manufacture this product in the USA or UK, it will cost more or the price should be the same as what it should be. This cost that this culprit customer doesn’t want to pay is towards humanity and nature because this customer is saving money to buy an air purifier and expensive medical insurance.
It’s not like all die casters are prey to such culprit customers. Some customers have developed their die casters well. You can recognize the die caster’s customer by looking at their shop floor and their services and human policy. India has its own standards for die casting business, such as operator’s salary, job description of the operator, die casting machine, die, furnace, and especially for the die casting shop floor. An Indian die caster thinks that the operator should be right, whether our machine is of any make, new or second hand, whether it’s an auto ladle or not, whether it’s manual metal pouring. Even if all the machines on his shop floor are flashing, the operator should burn whether he burns or not, the production should be complete and okay otherwise what’s the point, and then the operator burns a little and gets a little hurt. This mindset comes because of that culprit customer.
Some customers who come from outside are related to automotive casting, they develop Indian die casting suppliers with concern for their product’s safety and create a safe environment for them. Okay, they pay extra to their casting manufacturer for safety and nature compliance. Yes, you can call them good customers. You can understand from this example how a good customer pays extra money to fulfill safety and environment compliance.
A part weighing 400 grams, one customer gives 600 INR to cast it, while another customer gives 1500 INR for the same part. A customer who gives 4 lakh INR to develop its die, which flashes, has a 35% rejection rate, runs at a 90% rework rate, has an unpredictable die life, and unwanted die maintenance, which is an additional cost. And the other one gives 12 lakhs, has a 7% rejection rate, no rework rate. Minimum maintenance cost is more than 1.25 lakhs for at least one shot. The customer should be fully responsible for giving business to a responsible supplier. One who fulfills all compliance related to human and nature. This is one reason why employees also do not stay there for more days because there is play with human and nature. That’s why they keep shifting from such companies for a year.
The reasons can be different, such as not being able to perform, health problems, too much politics, a very toxic environment, working hours were too long and they didn’t get any money. I know many companies and I personally know many employees. And on the other hand, in companies where the customer is in the role of God, there are only a few names, like Rockman, Maxop, Sigma, Honda, Aurangabad Electricals. These are some companies where you can say that there is no play with human and nature. So don’t get carried away by emotions, not all customers are gods and not all are culprits. I have told you how to recognize.
Let’s say a man is like a dog, he will never be satisfied. Will you say that? But if the die caster and its customer are not aware of nature and do not fulfill related compliance, then you understand. It can never retain its employees, which the customer should understand that its part’s sustainable quality can never be achieved. And on the other hand, if that culprit customer thinks that by automating, we can fulfill nature compliance or not, what difference does it make? We will remove humans through automation. But remember, even machines don’t last long in a dirty and polluted environment. So the customer is not God! The customer is a culprit! Most of the time.
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